BRUMMIES INITIATIVES TO DRAW BIGGER CROWDS

Friday May 13, 2022
BIRMINGHAM are looking to draw bigger crowds to Perry Barr for 2022 by introducing a number of initiatives for the remainder of the season.

It will get started next month where the Curtis Sport Brummies are giving supporters of other clubs around the UK the opportunity to attend meetings at a discounted rate throughout the month of June.

Upon showing their season ticket from another track in the UK, fans will get in just for £10 while Cradley and Coventry fans can get their cheaper live Speedway fix by either showing an old season ticket or programme board.

Co-promoter Nigel Tolley said: "We are trying every way we can to promote and publicise the Brummies.

"While Birmingham would like to pay tribute to the loyal and long standing supporters of the club, the need to bring in new supporters /sponsorship and reduce costs is both vital and urgent as Birmingham Speedway is not viable based on the much higher than expected running costs and the low level of attendance so far.

"This has been exacerbated by the disastrous start to the season as regards all sorts of problems with rain-offs and things like that with our home fixtures leading to very little income while still having to pay riders for the away meetings.

"We have worked so hard to provide a good racetrack and a competitive team as well as being pro-active in putting additional medical cover in place and doing our best for the supporters who came to the abandoned Berwick meeting.

"We are looking at various initiatives to promote Birmingham Speedway to a wider audience and throughout June we'd be delighted to welcome season ticket holders from clubs across the UK as well as any Coventry and Cradley fans who are missing their live speedway fix."

The club have recently appointed Sophie Rogerson into the position of Commercial Manager who is working hard on getting in additional sponsorship.

As regards other promotions, we have got a tie in with Solihull Moors Football Club to cross-promote, local schools have been contacted and reduced admission tickets for the emergency services are being taken to police, ambulance and fire centres in the locality.

The Curtis Sport Brummies are back in action next Tuesday (May 17, 7.30) at Championship newcomers Oxford before hosting the Cheetahs 24-hours later in the Second City (Wednesday, May 18, 7.30) - in the first of 11 consecutive Wednesday night fixtures at Perry Barr.

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